The Best Times to Post on Instagram, Facebook and LinkedIn in 2026
Timing is everything when it comes to social media success. You can have the best content in the world, but if

5 Email Marketing Mistakes to Avoid (and What to Do Instead)
Email marketing remains one of the most effective ways to reach customers, but only if it’s done right. In 2026, inboxes

How Sustainability and Ethics Are Shaping Modern Marketing
Marketing has entered a new era, one where success is measured not just by sales, but by purpose. In 2026, sustainability

Reels vs. TikToks: Which Works Best for Small Businesses in 2026?
Short-form video isn’t going anywhere. Whether you’re scrolling through Instagram Reels or exploring TikTok, one thing is clear, video has become

The Future of Digital Marketing: What to Expect in 2026
Digital marketing never stands still and 2026 is set to be another exciting year of change. From AI-powered tools to new

The Rise of Micro-Influencers: Why Small Voices Have Big Impact
In the fast-moving world of social media marketing, it’s not always the biggest voices that make the loudest impact. Over the

Welcome to Crafted East
We thought we’d kick things off by introducing ourselves properly, sharing what we do, and giving you a taste of the

Top Digital Marketing Trends 2025 small businesses can’t ignore
The digital world never sits still. One minute everyone’s on Facebook, the next it’s TikTok dances, AI tools, and voice search.

10 Things every business website should have
Your website is your digital shopfront. It’s the first impression most people will have of your business, and let’s be honest…

