Crafted Insights
Your go-to hub for marketing tips, industry trends, and behind-the-scenes updates from the team at Crafted East. From branding inspiration and social media advice to web design ideas and SEO know-how, we share practical insights to help your business grow, stand out, and stay ahead
Latest news, tips and tricks
The Best Times to Post on Instagram, Facebook and LinkedIn in 2026
Timing is everything when it comes to social media success. You can have the best content in the world, but
5 Email Marketing Mistakes to Avoid (and What to Do Instead)
Email marketing remains one of the most effective ways to reach customers, but only if it’s done right. In 2026,
How Sustainability and Ethics Are Shaping Modern Marketing
Marketing has entered a new era, one where success is measured not just by sales, but by purpose. In 2026,
Reels vs. TikToks: Which Works Best for Small Businesses in 2026?
Short-form video isn’t going anywhere. Whether you’re scrolling through Instagram Reels or exploring TikTok, one thing is clear, video has
The Future of Digital Marketing: What to Expect in 2026
Digital marketing never stands still and 2026 is set to be another exciting year of change. From AI-powered tools to
The Rise of Micro-Influencers: Why Small Voices Have Big Impact
In the fast-moving world of social media marketing, it’s not always the biggest voices that make the loudest impact. Over